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Google Search Traffic to News Sites Plummets Amid AI Overview Rollout

Google Search Traffic to News Sites Plummets Amid AI Overview Rollout

Author:

Global Cryptocurrency

Published:

2026-01-18 08:09:01

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BTCCSquare news:

Global Google search traffic to news websites has dropped by a third over the past year, with US outlets seeing an even steeper 38% decline. Chartbeat's analysis of 2,756 news sites worldwide suggests the downturn accelerated after Google introduced AI Overviews—automated summaries that dominate search results pages.

The feature appears to be cannibalizing traditional click-throughs, with users often receiving complete answers without visiting source websites. While Reuters Institute researcher Nic Newman notes the correlation isn't definitive, the timing aligns with Google's AI expansion. Curiously, some US news sites initially saw traffic bumps post-launch, possibly due to Google's current avoidance of AI summaries for hard news topics where factual errors could occur.

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